What brand colors actually are

Every major brand uses a consistent set of colors across its logo, website, packaging, and campaigns — collectively called a brand palette. Knowing those exact colors matters when you're building brand-consistent designs, reverse-engineering a competitor's visual identity, or pulling colors out of a client's assets without access to their original design files.

This tool uses color quantization to sample the most dominant and distinct pixel clusters from any uploaded image, then converts those values into copy-ready HEX, RGB, and HSL codes.

How to use

1. 1
   Upload a logo or image — Click the upload area or drag and drop a PNG, JPG, or WebP file. Transparent-background PNGs give the cleanest results.
2. 2
   Set the color count — Slide to choose 2–10 colors. Simple logos work best at 3–5; complex multi-color artwork may need 7–10 to capture the full range.
3. 3
   Copy your codes — The tool shows swatches with HEX, RGB, and HSL values. Click any swatch to copy its code straight to your clipboard.

Who uses this tool

Tips for cleaner extractions

• ✓Use the highest-resolution version of the logo you can find — compression artifacts introduce false colors.
• ✓PNG with a transparent background removes any white or colored canvas from the extraction result.
• ✓If the image has many decorative elements, crop to just the logo area before uploading.
• ✓If a color looks slightly off, cross-reference with the brand's official press kit or their website's CSS variables.

Frequently asked questions